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Unleash your creativity with the Wella Professionals EIMI Rugged Texture Hair Paste. The lightweight yet strong-hold formula allows you to experiment with different textures and styles, encouraging an on-trend tousled effect.

The matte paste is infused with nourishing components, allowing you to drench your tresses in goodness as you style. Ideal for dry, thick hair types, as the deeply-hydrating paste works to lessen the look of coarseness.


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